The Mind-Reading Billboard

Connected objects and mobile application

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The assignment: Via Unity3D, Cortex developed an application that was connected to a customized eye-tracking system integrated to a bus shelter billboard. Tests were carried out in order to configure it in a way that it would support a changing environment and users of all kinds.

Case study

The case

It is known that the best technology is one we don’t see, but is it possible to turn technology into magic? That’s the challenge LG2 agency offered Cortex as part of an advertising campaign for Quebec city’s magic festival. Let the illusion begin!

The assignment

Via Unity3D, Cortex developed an application that was connected to a customized eye-tracking system integrated to a bus shelter billboard. Tests were carried out in order to configure it in a way that it would support a changing environment and users of all kinds.

the solution

The application was a huge hit, impressing countless users who all tried to figure out the secret recipe. While being technologically complex, the simplicity and creativity behind this idea caught the eye of a great deal of media around the world.