Case study

The case

Sports Experts and the Rethink agency called upon the innovation capabilities of Cortex to create an interactive experience that would encourage physical activity.

The assignment

Cortex's mission was to create an easy-to-use interactive experience that would analyze one's heat signature in order to attribute a percentage of overall heat. This percentage was then transformed in Sports-Experts savings for the participant to appreciate their active efforts.

the solution

Cortex took care of the technical aspects of the experience by integrating a FLIR camera sensor and then interpreting the data to evaluate the heat signature. Cortex also took care of the installation and support during the day of the event on location in Montreal's Metro. The participants loved their experience. The promotional video rapidly reach millions of views and was shared thousands of times. The event has even been featured in international media.

AWARDS

2018
Category
Social Media Ad
The Créa Contest aims to reward the best marketing efforts through every media in the province of Quebec. The contest created in 2008 by InfoPresse is one of the most recognized in the technological & marketing industry.

Créa Contest

The Créa Contest aims to reward the best marketing efforts through every media in the province of Quebec. The contest created in 2008 by InfoPresse is one of the most recognized in the technological & marketing industry.
2018
Category
Technological Creativity
The Créa Contest aims to reward the best marketing efforts through every media in the province of Quebec. The contest created in 2008 by InfoPresse is one of the most recognized in the technological & marketing industry.

Créa Contest

The Créa Contest aims to reward the best marketing efforts through every media in the province of Quebec. The contest created in 2008 by InfoPresse is one of the most recognized in the technological & marketing industry.
2018
Category
Out of Home Stunt - Gold
The Clio Gala aims to celebrate the most creative companies worldwide. Less than 5% of all entries receive a statue, and less than 1% receive a Gold Clio.

Clio Awards

The Clio Gala aims to celebrate the most creative companies worldwide. Less than 5% of all entries receive a statue, and less than 1% receive a Gold Clio.
2018
Category
Best Experiential Engagement - Bronze
The AToMiC awards aim to reward members of Canada's marketing & media industries. The prizes are given to companies that have achieved in the advertising, media creativity, technology and content areas.

AToMiC Awards

The AToMiC awards aim to reward members of Canada's marketing & media industries. The prizes are given to companies that have achieved in the advertising, media creativity, technology and content areas.
2018
Category
Best Print/Out-of-home
The AToMiC awards aim to reward members of Canada's marketing & media industries. The prizes are given to companies that have achieved in the advertising, media creativity, technology and content areas.

AToMiC Awards

The AToMiC awards aim to reward members of Canada's marketing & media industries. The prizes are given to companies that have achieved in the advertising, media creativity, technology and content areas.
2018
Category
Creative use of Technology - Silver
The Marketing Awards are the top awards in the field of ad and strategy creativity. Each part of advertising & branding projects, whether it's tech, strategy, concept or other, are at the honour.

Marketing Awards

The Marketing Awards are the top awards in the field of ad and strategy creativity. Each part of advertising & branding projects, whether it's tech, strategy, concept or other, are at the honour.
2018
Category
Direct - Best in Direct - Silver
The Marketing Awards are the top awards in the field of ad and strategy creativity. Each part of advertising & branding projects, whether it's tech, strategy, concept or other, are at the honour.

Marketing Awards

The Marketing Awards are the top awards in the field of ad and strategy creativity. Each part of advertising & branding projects, whether it's tech, strategy, concept or other, are at the honour.