Case study

The case

It is known that the best technology is one we don’t see, but is it possible to turn technology into magic? That’s the challenge LG2 agency offered Cortex as part of an experiential marketing campaign for Quebec city’s magic festival. Let the illusion begin!

The assignment

Via Unity3D, Cortex developed an application that was connected to a customized eye-tracking system integrated to a bus shelter billboard. Tests were carried out in order to configure it in a way that it would support a changing environment and users of all kinds.

the solution

The application was a huge hit, impressing countless users who all tried to figure out the secret recipe to this amazing experience. While being technologically complex, the simplicity and creativity behind this idea caught the eye of a great deal of media around the world. It is one of our most awarded creations and is a pioneer in the experiential marketing field.

AWARDS

2018
Category
Technological Creativity (Grand Prize)
The Créa Contest aims to reward the best marketing efforts through every media in the province of Quebec. The contest created in 2008 by InfoPresse is one of the most recognized in the technological & marketing industry.

Créa Contest

The Créa Contest aims to reward the best marketing efforts through every media in the province of Quebec. The contest created in 2008 by InfoPresse is one of the most recognized in the technological & marketing industry.
2018
Category
Outdoor Display
The Créa Contest aims to reward the best marketing efforts through every media in the province of Quebec. The contest created in 2008 by InfoPresse is one of the most recognized in the technological & marketing industry.

Créa Contest

The Créa Contest aims to reward the best marketing efforts through every media in the province of Quebec. The contest created in 2008 by InfoPresse is one of the most recognized in the technological & marketing industry.
2018
Category
Best Print/Out-of-home - Silver
The AToMiC awards aim to reward members of Canada's marketing & media industries. The prizes are given to companies that have achieved in the advertising, media creativity, technology and content areas.

AToMiC Awards

The AToMiC awards aim to reward members of Canada's marketing & media industries. The prizes are given to companies that have achieved in the advertising, media creativity, technology and content areas.
2018
Category
Tech Breakthrough - Bronze
The AToMiC awards aim to reward members of Canada's marketing & media industries. The prizes are given to companies that have achieved in the advertising, media creativity, technology and content areas.

AToMiC Awards

The AToMiC awards aim to reward members of Canada's marketing & media industries. The prizes are given to companies that have achieved in the advertising, media creativity, technology and content areas.
2018
Category
Out-of-Home - Transit/Posters Single - Bronze
The Marketing Awards are the top awards in the field of ad and strategy creativity. Each part of advertising & branding projects, whether it's tech, strategy, concept or other, are at the honour.

Marketing Awards

The Marketing Awards are the top awards in the field of ad and strategy creativity. Each part of advertising & branding projects, whether it's tech, strategy, concept or other, are at the honour.
2018
Category
Creative use of Technology - Bronze
The Marketing Awards are the top awards in the field of ad and strategy creativity. Each part of advertising & branding projects, whether it's tech, strategy, concept or other, are at the honour.

Marketing Awards

The Marketing Awards are the top awards in the field of ad and strategy creativity. Each part of advertising & branding projects, whether it's tech, strategy, concept or other, are at the honour.