Via Unity3D, Cortex developed an application that was connected to a customized eye-tracking system integrated to a bus shelter billboard. Tests were carried out in order to configure it in a way that it would support a changing environment and users of all kinds.
The application was a huge hit, impressing countless users who all tried to figure out the secret recipe to this amazing experience. While being technologically complex, the simplicity and creativity behind this idea caught the eye of a great deal of media around the world. It is one of our most awarded creations and is a pioneer in the experiential marketing field.